Jennifer Adams Places We Go

By Jennifer Adams, founder of TV travel series Places We Go, mother of 7 year-old daughter Charli, and lover of the adventurous life.

How the opening of a new Anaconda store brings the spirit of adventure alive!

The thing I love about travellers?, especially in the great outdoors, is that we all seem so much more relaxed, open and friendly. I used to think that was because we were on holidays, but after attending the opening of an Anaconda store in Maribyrnong recently, I witnessed first hand that the mere thought of our ‘other life’ makes us get that sparkle in our eye; maybe that’s why I got lost in my imagination as I explored the new store, and left feeling inspired about my next getaway.

Jennifer Adams Blog

"Welcome to the grand opening of the new Maribyrnong store!"

And I don’t think I was alone. I would have chatted to a dozen people during the morning, and we all had that same zest for life that I normally find in people when I’m away; but instead we were smack bang in the middle of busy Maribyrnong laughing and chatting about all things travel in the one stop outdoor adventure and sport superstore.

I must admit it wasn’t hard to get in the mood. I arrived to a three-piece band, a sausage sizzle, a coffee cart and even the guys from Nova were bouncing around to tunes like we were all headed for the beach.

Jennifer Adams Blog

"Lions Club of Footscray with a sausage sizzle" "Lots of fun with the guys from NOVA Family fun in-store"

Inside the store, deals were going off like we were on the set of some fast-paced game show - Havaianas for just 12 dollars (how could I refuse?!), discounted trekking boots, tents and kayaks, you name it, the price was slashed - even the Cob Cooker was cranking with the smell of perfectly cooked lamb floating through the camping section.

Jennifer Adams Blog

"Everything was on sale!"                                                                                         "Love these shoes… 20% off!"

Jennifer Adams Blog

"Deals were going off every 10 minutes or so!"                                                   "Alice cooking up a feast!"

After I toured the shiny new store, I found myself chatting to both staff and fellow shoppers, quickly realising we were all pretty much of the same spirit; before long we were all swapping stories on our holiday treasures, and sharing ideas on where to go.

Jennifer Adams Blog

"One of Anaconda’s head buyers in on the action!"

I spoke to John, who happens to be the head buyer for men’s apparel and sportswear, and his face lit up when he spoke of his love for camping, fishing and kayaking with his wife and three kids, aged three, six and eight years old. They’re gearing up for a camping holiday at one of their favourite spots in Robe, South Australia.

“It’s just magic” John smiled. “I love how we all just switch off and enjoy the simple things together.. the kids just have a ball, as do we”.

Jennifer Adams Blog

"Lavine and Graham love cruising and camping"

Equally, Lavine and Graham happily stopped for a chat about their love of cruising in the Pacific Islands, and their special spot in Australia is a place called Purrumbete, which is ten kilometres from Camperdown in Victoria. You’ll find them there over summer in their caravan; and if they’re not there, they’ve gone trout fishing.

As I strolled the aisles, you could see people looking at not only the deals on offer, they were contemplating what was possible if you just let your imagination run wild.

Jennifer Adams Blog

"Geneva and Alphonsa thrilled about their new local adventure store"

Like Gevana and Alphonsa from Keilor Park. They just came for a little look, and by the time I met them had a trolley load of gear that has inspired them to go on a snorkelling adventure with their grandkids down the beach.

Living in Australia, we’re lucky enough to be spoilt with endless choices on how we define the word adventure. So next time you’re in-store, don’t be afraid to ask your fellow adventure lover where they’re thinking of going, or what they love to do. Just like when we’re all away on holidays, I think you’ll find everyone is just as swept up in the smell of those new tents, bikes and kayaks as you are...

Jennifer Adams Blog

"Ah... the excitement of an adventure awaits!"                                                      "Decisions… decisions!"

Oh and next time there is a store opening near you - get ready for the game-show-like deals that are going off every few minutes!

Happy Travels!

Jen x


For more travel inspiration go to

#PlayMore #AnacondaStores #PlacesWeGo #Travel #Traveling #Outdoors #TravelBlog

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