With over 70 years in the business, the Columbia brand is synonymous with producing great quality outdoor gear built from a mission statement that is simple in its proposal - Design and deliver authentic, outdoor, high-value products for active consumers of all ages. Being cold and wet is no fun. Blue eyes may be sexy, but blue lips aren't. And, while a sunny day is excellent, sunburn sucks! That's why Columbia makes high-quality performance products that keep you comfortable and protected, no matter where your excursions take you.